Apple and the $200 iPhone price drop
Update: I’m taking some of my kudos back, the $100 is an Apple Store credit.
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple’s website next week. Stay tuned.Â
Though I’m a big Apple fan-boy, I’m generally a pragmatic one. I know they aren’t perfect, but their design sense is amazing, and they sure as hell dropped a bomb on the mobile device market with the iPhone. That said, how many other companies would offer up a $100 rebate just to keep their followers happy? I suspect very few.